I am passionate about interactive media, and in an age of digital I believe bringing design to life with code is essential. So, I specialise in a multi-disciplined approach to my work incorporating design and development.
I’m 26 and currently based in Cambridge, UK, where I am Head of New Media at multi-award winning B2B agency, Omobono.
I studied at the University of Sunderland, where I gained a 1st Class BA Hons in Design: Multimedia and Graphics. It was during my studies where I met my wife, Erin; with whom I now share a beautiful baby son.
My work crosses a broad range of categories in the digital space, both from a design and a technical perspective. I believe in using the right tools for the job so don’t subscribe to following bandwagons. By analysing the job at hand for what it is, you can make informed decisions to ensure the right tools are used to solve the creative problem.
The focus of my work shifts as the need arises for certain skills in the working environment. This can be both a positive and negative experience, on the one hand you can hone your skills in an in-demand area, but on the other hand you’re ready to explore different areas. This is why I explore ideas and concepts outside of my work so I always have something new to share.
At work I’m known for my love of extracurricular activity! I enjoy creating side projects outside of my working life to share and engage with others. This can be through competitions, websites or games. Work makes up such a big part of our lives and I believe in expanding my ideas and skills without needing it to be on a client brief.
Design and development are both creative pursuits, and in digital, one couldn’t exist without the other. Having said that I find joy in development by bringing design to life, which is why I wouldn’t classify myself as ‘hardcore developer’ but instead one that can bridge two philosophies and ways of thinking. Say ‘no’ to pigeon holing!
My work doesn’t end with the brief. Going above and beyond the parameters that have been set out is essential, not only for your own personal achievement and development but it reflects back into the work you produce for clients.
Adept with popular frameworks such as jQuery I’m also equipped with the knowledge of a plethora of API’s from Google Maps and YouTube to Facebook and Charts - you name it!
With new concepts, ideas and tools entering the space all the time, HTML and CSS are not to be underestimated. The latest HTML-5 and CSS3 technologies combined with a whole host of new abilities such as appcache, local database, history, canvas, and 3D means there is now a goldmine of tools; perfect for making the latest and greatest web apps and building superb sites designed for users no matter what device they are on.61.1% 27 10s htmlcss /images/made/0c359e01d6d8ae1a/planet-texture_526_526_c1.gif
I'm a pro when it comes to the pen tool. I focus on vector illustration, it's a favourite destination for my work and I'm highly skilled in Adobe Illustrator (although I admit I did favour Macromedia Freehand back in the day).
Example Project: Digital Landscape65.1% 38 15s illustration /images/made/0c359e01d6d8ae1a/planet-texture-illustration_526_526_c1.jpg
No designer's toolkit would be complete without Photoshop. I've been using Photoshop since the days when AOL would mail you installation disks every week!29.9% 42 20s photoshop /images/made/0c359e01d6d8ae1a/planet-texture-photoshop_526_526_c1.jpg
PHP is a growing skill which I build in regularly. I've worked with a number of frameworks including Wordpress and ExpressionEngine to custom builds. Admittedly, I have a huge preference towards being able to bring things to life, so back-end technologies play second fiddle to that. Where I can tie them all together – that’s the space I enjoy.
Example Project: Adam Hartwig18.8% 27 30s php /images/made/0c359e01d6d8ae1a/planet-texture-php_526_526_c1.gif
I'm adept in Adobe After Effects/Premiere and video production and have great fun using it. It's a skill I don't often get asked to use by clients, but one that I've spent time developing personally.87.1% 29 40s video /images/made/0c359e01d6d8ae1a/planet-texture_526_526_c1.jpg
There is a huge focus from my clients on web apps and native apps right now. On the web I'm highly skilled when it comes to tablet and mobile, taking advantage of everything devices have to offer such as hardware acceleration, appcache and local database support.
Natively, I work primarily in cross compilers such as Titanium to target multiple platforms at once.
Example Project: Durham Landslide App6.5% 22 60s apps /images/made/0c359e01d6d8ae1a/planet-texture-apps_526_526_c1.jpg
With more than eight years experience using it – you could say Flash is like an old friend! It undeniably opened me up to a world of possibilities prior to the new age of browser abilities.
It invariably became a great stepping stone when the web caught up. Although it's rare I work within it these days, it's still a strong skill that permeates through my work. I'm fully equipped in AS3 OOP, a vast amount of frameworks including Papervision 3D, and I'm able to confidently produce small and large scale applications.100% 23 110s flash /images/made/0c359e01d6d8ae1a/planet-texture-flash_526_526_c1.jpg
Produced for Omobono as a project mostly in my spare time, Pudding Rush was aimed to engage with our clients across the globe, presenting possibilities of interesting methods of user interaction to bring back into live projects, but to also to share with the creative community. It was both designed and produced by myself in a very short timescale (started beginning of November and ready to launch on 1st December, with the majority of the build out of hours).
In 2011 Omobono set out to share the best practice of B2B marketers so that they could learn from their peers. Partnering with The Marketing Society, and ably supported by Circle Research, Omobono researched what B2B marketers really do in digital and what they think works. To complement this research I created the visual infographics to represent the results and also produced a complementary illustration to represent the digital landscape of today.
Produced in illustrator, the aim was to represent the various areas of B2B today; whether that's mobile, search/SEO, social media, video, display advertising, Email marketing etc. The piece has been used for many examples, and also inspired new pieces for our clients.
My personal website is a space in which to experiment. It is a framework to begin working on new ideas and concepts to introduce back into my every day work. Designed to work cross platform - be it desktop, tablet, or mobile - it is both a showcase and a place to work with different types of interactivity.
I created this site from top to bottom to take advantage of various techniques in modern browsers, including the ability to be totally hardware accelerated using native CSS transitions on iOS and Android. As well as desktop browsers that support them such as Chrome and Firefox. This makes the site ideal for viewing on devices such as the iPad, and acts as an example of the fast performance these devices can achieve in-browser, outside of a native app.
I created all aspects of the website, from initial concept, design, and development; and have powered it using ExpressionEngine.
Omobono worked with Durham University Business School to reposition their brand and gain cut-through in a crowded global marketplace. Working with the Durham Institute of Hazard, Risk and Resilience I was tasked with building their Landslide Reporter app for mobile devices (iPhone/iPod/Android). The purpose of the application is to be able to track landslide's occurring across the globe, to view trends in landslide data, allow users to report landslides, and also to follow landslide news.
Part of the build was to map several thousand landslide occurrences across the globe onto the native mapping system, to achieve this I created my own marker clustering system in titanium to group markers based on proximity and the level of zoom to enhance user experience.
Built in Titanium Appcelerator to cross compile natively to different devices, the app takes advantage of a large range of native API's. To meet the requirements of being able to display large amounts of landslides on a global map I also created my own marker clustering system to quickly and efficiently group landslides based on proximity to enhance user experience and clarity of data.
I was involved in the refresh Omobono company website to bring it more inline with the values and skills of the company with a focus on preparing the site for tablet and desktop. My focus was on the centre-piece, retina imagery, hardware acceleration and tablet specific content. In addition I am also currently responsible for constructing the mobile variant of the piece geared for smaller resolution devices.
I'd been interested in finding a reason to experiment with 3D printing, so I decided to run an internal campaign as an opportunity to give it a try. I turned the people of Omobono into pixel characters and created a competition and the winners received a 3D printed model of their character.
After creating the 3D models to spec, I used the Shapeways service to create full colour sandstone versions of the models.
If you'd like to make an enquiry, please feel free to get in touch, and I will respond as soon as possible.
Follow me on Twitter @ImAdamTM